We are N.Rich Technologies Oy, a Finnish company providing an Account-Based Advertising and Account-Based
Analytics software platform to companies operating in the Business-to-Business (B2B) environment. What
this means is that we help our clients to reach their potential and existing business customers easily
and accurately using targeted advertising. Such targeted advertising may be displayed for example on
various third-party websites, such as forbes.com or reuters.com that distribute programmatic
advertising, through our partners such as Google, or on social media platforms, such as Facebook,
Linkedin or Twitter. We also help our clients to analyze the impact of their digital marketing to make
it more relevant and effective.
In order to offer our service, we process three types of data; (i) “pseudonymised” data that alone can’t
be associated with the end-user, such as IP-address or unique user identifiers, (ii) direct personal
data that can be associated with the end-user such as name, email address or phone number, and (iii)
online and offline activity data that may be associated with the two categories of personal data
described above and may be used for creating personal behavioural profile of the end-user for marketing,
sales and analytics purposes.
We process end-user personal and behavioural data in the business or professional role related to an
organisation such as a company. We do not have any interest in processing or understanding the end-user
data or behaviour in “consumer mode” related to a non-business or professional role. Since it is often
impossible to separate professional and “consumer mode data”, we are typically forced to process
“consumer mode” data as well. Whenever possible, we take active steps to avoid processing “consumer
We gather personal and activity data using three primary methods; (i) through a small piece of code
called N.Rich Tag deployed on third party and our client websites, (ii) through integrations to our
clients’ other software systems, and (iii) through our clients importing such data into the N.Rich
Cookies are used to ensure that we or our clients reach the right end-users with advertising and the
profile of the end-users and their activities enabling serving personalised advertising or content, and
for providing analytics related to the activities and potential interest of the end-users towards our-,
or our clients’ business offering.
More information about the cookies used by N.Rich is available here.
If you use a Google, Facebook, Linkedin or Twitter account, these platforms may – depending on the
settings saved in your account – link your web and app browser history with your personal account and
use information from your personal account in order to personalise advertisements. You can find more
detailed information on this matter from: Google’s
Privacy Statement, Facebook’s
Data Usage Policy, Linkedin Privacy